- Chrysler: Detroit
Really this is an ad for detroit. The VO starts off a little aggressive / defensive for my taste, but it gets better from there. I think the images speak for themselves pretty well: this is a place that used to be able to make great art, great architecture, great stuff, and there’s no reason it can’t do so again. So I guess really it’s about the US in general, huh.
- NFL: sitcoms
Video: NFL: Brand American
- VW: 2011 Beetle
Video: Volkswagen: Black Beetle
This one’s just fun. It was a tossup between this and the helpful beaver ad, but the stupid “I got you brah” hand gesture at the end of the beaver commercial throws the win to VW.
There is a lot of heartbreaking VFX work in this spot, including roto, tracking, matchmoving… Making it look like someone is wearing a hat is a difficult, subtle process that looks faaaaaake with the smallest mistakes.